Emma is a senior copywriter + freelance lifestyle journalist.

Currently at e.l.f. Beauty, she writes everything from product names & taglines to internet-breaking campaign concepts. Alongside her brand work, she covers fashion, beauty, interior design & commerce trends for publications like PEOPLE, Travel + Leisure, Business Insider, The TODAY Show & more. She loves bookstore cafes, sprinkles on cake, and dreaming up new nursery rhymes for her son.