Emma is a senior copywriter and freelance lifestyle journalist.

Currently at e.l.f. Beauty, she dreams up everything from product names and taglines to internet-breaking campaign concepts. Alongside her brand work, she covers fashion, beauty, interior design and e-commerce stories for publications like PEOPLE, Travel + Leisure, Business Insider, The TODAY Show and more. She loves bookstore cafes, sprinkles on cake, and writing original nursery rhymes for her son.