e.l.f. Beauty
product names, shade names, taglines, emails, billboards, packaging copy, banner ads, video scripts, pr boxes, paid social, campaign concepts, in-store signage, branded stickers…tl;dr, if it’s wordy, i’ve worked on it.
oliver widger and his cat phoenix decided to set sail across the pacific, amassing a 2 million following. I was tasked with writing him a letter that was promptly airdropped out at sea & out of the blue, along with a (skin)care package.
Ahoy, Oliver (and Phoenix)!
We’re in awe of your epic adventure—you’ve inspired all of us back on land to find the courage to steer our own ship.
Dropping by with some e.l.f.ssentials to keep you and your furst mate going strong as you sail through these last few days.
You've e.l.f.ing got this! We can’t wait to see you on the shore.
❤️,
Your crew
from eyeshadow shades to sunscreen sticks, you name it, i’ve named it.
i named these cosmetics & skin products
Suntouchable Invisi-Stick SPF 50
Sheer For It Blush Tint
Sun Boss Gloss SPF 25
Ten Out of Ten Brush Kit
Halo Glow Pinkie Puffs
Clean Queen Brush Cleaners
Glow Reviver Quad Goals Lip Oil Kit
Fine As Fleck Glitter Eyeshadow
Glitzshow Shadow Stick
…and many more coming soon!
