fashion and beauty campaigns for the iconic department store. I crafted copy with clear authority, a strong POV and the occasional pun.

1. in-store signage

AKA my words in the wild (hello, herald square!).

2. digital work

emails, banners, landing pages, etc. I also served as the lead writer of the Macy’s editorial fashion sitelet, Own Your Style.

3. print campaigns

gotta love a good catalog.